It has been announced that Toyota will be discontinuing the production of the Venza. This decision is in line with the company's strategic plan to focus on producing vehicles that align with current market demands and trends. While the Venza has been a popular choice for many customers, Toyota has determined that its resources would be better utilized in other areas. As a leading automotive manufacturer, Toyota is committed to providing high-quality vehicles that meet the needs of its customers. This decision is a reflection of that commitment and the company's dedication to delivering excellence in all aspects of its business.
Toyota has made a surprising announcement that it will be discontinuing the Venza SUV after the 2024 model year. This decision comes as a result of the company feeling that its SUV lineup is becoming overcrowded, and the introduction of the new Crown Signia SUV is seen as a suitable replacement for the Venza.
Internal Debate on the Future of the Venza
Dave Christ, the general manager at Toyota North America, revealed that there was some internal debate regarding the future of the Venza. He stated, "We were very happy with the Venza, and if it weren't so close to Crown Signia, we would have kept it, but the dimensions are similar and it's a very similar buyer, so we made the decision to sunset the Venza."
Comparison between the Venza and Crown Signia
The Venza, known as the Harrier in other markets, shares the same TNGA-K platform as the Crown Signia. In Japan, the Crown Signia is also known as the Crown Estate. Both vehicles are hybrid-only and feature standard all-wheel drive. However, the Crown Signia offers more power with 243 horsepower compared to the Venza's 219 horsepower.
One area where the Crown Signia falls slightly short is fuel efficiency. According to preliminary estimates from Toyota, the Crown Signia is expected to return 36 miles per gallon, while the 2024 Venza is rated at 39 mpg combined. Despite this slight decrease in fuel efficiency, the Crown Signia compensates with a higher towing capacity of up to 2,700 pounds, whereas the Venza was not rated for towing.
Pricing and Availability
Toyota has not yet announced pricing details for the 2025 Crown Signia, but it has been mentioned that it will be in a similar price range as the Venza. Currently, the Venza starts at $36,315 for the base LE trim and goes up to $44,460 for the range-topping Limited trim.
The 2025 Crown Signia is set to arrive at Toyota dealerships in the United States next summer, joining the high-riding Crown sedan. In Japan, there are two additional models in the Crown lineup: a smaller Crown Sport crossover and a regular Crown sedan. It remains uncertain whether these models will also make their way to North America. However, Toyota has expressed its desire to transform the Crown into a global lineup of its own.
Toyota's Commitment to the Crown Brand
Toyota's commitment to the Crown brand is evident in Japan, where dedicated Crown dealerships exist. This move signifies Toyota's intention to establish the Crown as a sub-brand within its lineup. Additionally, Toyota has expanded its luxury offerings with the introduction of an ultra-posh SUV in the prestigious Century range.
Summary
Toyota's decision to discontinue the Venza and replace it with the Crown Signia demonstrates the company's dedication to refining and expanding its SUV lineup. With its hybrid powertrain, standard all-wheel drive, and impressive towing capacity, the Crown Signia is poised to attract buyers seeking a versatile and efficient SUV. As Toyota continues to evolve its Crown brand globally, it will be interesting to see how this sub-brand develops and resonates with consumers.
(This article is sourced from Motor1.com and curated by Thetransporteronline24)
